Kelly's Closet is a small wedding boutique in Atlanta. The goal of this project was to make a feminine, yet elegant update to their existing logo. Rustic inspiration from the store's wooden furnishings and flooring was used throughout the creative pieces that I developed. Such as, threading used on a direct mailer and tree branches found on the logo that I designed. My photography of floral arrangements used in the logo conveyed the typical wedding aesthetic sought after by their clientele. The numerous floral and tree furnishings found throughout the store was important in keeping the organic feel to the work.
