In this project, my client was Dyson vacuums and I leveraged the Ghostbuster brand to promote their products. The Ghostbuster partnership was to showcase how strong Dyson vacuums are by how effective their vacuums are by sucking up slimy ghosts. I used a neon green to portray "Slimer" the iconic ghost in Ghostbusters. I made the vacuum transparent to reveal how the strong vortex inside the machine works. The neon green mimics the glow and representation of the ghost inside the vacuum. I chose white texts against a navy background which Dyson uses for their brand colors. The callouts were meant to show the technical aspect and details of vacuum. They are reminiscent of high-tech engineering found on both Dyson vacuums and Ghostbusters equipment.
