In 2017 I was given the opportunity to work with the social media channels for coach Elliott, the GSU head football coach. I was tasked with promoting the football team via his social media channels with multiple designs. Some social posts included highlighting players, upcoming games, special events and special messages. The challenge for this project was difficult due to the fact that my designs were limited to strict brand standards. These standards included certain typography choices, color schemes, logo options and only approved copy. In addition, photos were also provided, making my design process that much more difficult. This project was a great experience. I was able to take away a better understanding of working within a single brand while using only their specific guidelines.
